Why Us?
Principles and Rules of Collaboration

Why Us?

6 Core Principles

  1. Hands-on, pragmatic mind-set
    We analyse as much as necessary and as little as possible. The objective of our common mission is to get the best result for both of us fast: Therefore, we are aiming to be as efficient as possible to save you money.

  2. Industry knowledge
    All our Corporate Finance experts and Partners have worked in High-Tech and Business Services and therefore understand the industry, its drivers, dynamics, and trends. As a consequence, blunaranja capital boasts more than 100 years of experience in international High-Tech and Business Services companies and consultancies.

  3. Business first, Finance second
    We always start by understanding and depicting the business story of a company and then delve into the financial intricacies.

  4. Focus
    We only work on things we understand: High-Tech, Business Services, and the respective finances that go with companies in these industries.

  5. International and intercultural
    We are truly international with trusted and experienced partners in Western Europe, the United States, and Latin America. We can handle your mandate in 7 languages locally with English being the “lingua franca” for all documentation.

  6. 100% money-back guarantee
    Our fees are always a mixture between fixed fees (eg signage-fee, monthly, milestone-based) and success fees. If, during the first two months of our collaboration, you are not happy with our services, you will get your money back. 100%. No questions asked. (NB: this has never happened to us, but we believe that this is approach ensures that you have the lowest risk possible when working with an advisor you haven’t worked with before.)

Our hands-on and structured approach, our clear focus, our industry experience, and the global network of partners and investors will ensure that you find the counterparts that are exactly right for you in the fastest period of time possible.

We have clear rules of collaboration

We believe that we owe you an open and honest attitude to business. Value and sustainable relationship before short-term benefits! That is why we would like to clarify a few things up-front.

Our rules of collaboration that we have defined for us will help you to decide, if we are good fit for you:

  • We expect our clients to invest a minimum amount of time required to make a transaction successful: even though blunaranja capital’s methods ensure minimum distraction from your daily business, you must be willing and prepared to invest time in the planned transaction

  • We only work in industries that we truly and thoroughly understand, we most probably can’t help you if you are not high tech or not business services

  • We have seen a lot of transactions and have a pretty good view on what a realistic value range for your company might be; our analyses and benchmarks will tell; we prefer to work with clients who share our realistic view on this topic

  • Partnership is key: we will have several encounters before we even start working together and we will agree on our common rules of the game together; we do not work in supplier-customer-relationships; we prefer to work as a trusted advisor and partner with you

  • We ask our clients to be prepared to take some risk during the transaction and to accept that the outcome of a corporate finance project is always open

  • We don’t work for fees that are 100% success based: there are two quite straight-forward reasons for this approach: 1. Good work should be paid; 2. Work that isn’t paid doesn’t get sufficient attention on both sides of the table; we believe that you should have our fullest attention on such an important transaction and we should have yours, too, if we want to make our collaboration a success

  • Strategic search for investors and targets is a complicated, complex, and time-consuming process; it needs a very well-defined methodology, the right tools (that we invested in), skilled resources, and a lot of experience; we expect our clients to invest a fair amount of money in this demanding mission.

1 Please note that blunaranja capital does not give any legal, tax, or financial advice and does not do company valuations.